Business introduces students to the challenges and issues of starting a business and the role of the entrepreneur, including raising finance and developing a successful marketing plan. It then focuses on how established businesses might improve their effectiveness by making tactical decisions at a functional level such as managing people. Students will need to consider a range of different strategies for larger businesses and how different stakeholders influence the decision making process. Finally, it considers the effects that external factors can have on a business such as globalisation, global marketing and global industries.
The course is structured into four themes: Marketing and people, Managing business activities, Business decisions and strategy, and Global business.
Essential Entry Requirements: Standard Sixth Form requirements.
- ‘The Apprentice’ style format, presenting a marketing strategy for a local entrepreneur.
- National Sharecentre competition, investing £2000 in companies on the London Stock Exchange.
- Bi-annual Business trip to New York
Paper 1: Marketing, people and global business – 35% of the qualification
Paper 2: Business activities, decisions and strategy – 35% of the qualification
Paper 3: Investigating business in a competitive environment – 30% of the qualification
We provide: In class access to:-
Business (Year 1 and 2): Dave Hall ISBN 9781447983545
If you want copies to work from at home these will need to be purchased.
Other costs: To be met by students